Pro Dental is situated in the heart of the former market town of Cupar, Fife. The dental practice at 12 Crossgate was established in 1924 and has provided family dental care for over 90 years! They offer a full range of dental services in a modern, relaxing but clinical environment. Their service ranges from the most basic treatment options to the most complex dentistry including cosmetics, orthodontics, periodontics, and implants.
Pro Dental was in need of a new site as well as some rebranding. Their old website was dated and no longer had SSL encryption. They wanted a new site to reflect their practices modern and clinical environment. They also needed a new domain set up and a forwarding email so they could receive clients' enquiries.
Initially, we redesigned Pro Dental's logo, improving it but ensuring it retained a similar look. We then implemented a new brand bible, using colours and typographies based on the brief we were provided. Next, we developed the website, adding lots of dynamic/animated elements to compensate for the minimalist/simple look. Finally, we set up a new group email, info@prodentalcupar.com to allow clients to get in touch.
Pro Dental's new branding and website look great and have had positive feedback from their clientele. One feature that has been well received is the accordion-style interface to showcase their services in more detail. Since launching the new site, they have also had a surge in enquiries.
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