Founder Tehmina Khan wanted a platform to share her extensive knowledge of the south asian cuisine with her friends, family, and anyone else interested in learning about how to cook authentic Pakistani food... the Asaan way. She needed a website that could intuitively showcase her recipes as well as allow customers to purchase her spice blends. Premium photos of her recipes and spice blends were also needed to use across the site and socials.
In a partnered collaboration, we took a bunch of different photos of the recipes. We also offered consultation and helped develop the recipe section of the website. The recipe pages have timer functionality, full-screen mode, and meal suggestions in order to make them intuitive and easy to follow.
Asaan Cooking has become increasingly popular. Customers love the recipes and spice blends. Sales have increased massively since the launch of the website and local shops have been requesting to stock them.