The World in a Day virtual event first occurred in 2020, when hundreds of people formed a ‘virtual peloton’, and raised over £230,000 for NHS Charities. This success was amplified in 2021’s World in a Day, where an even greater number of people came together as part of the brilliant Doddie Aid campaign, which raised over £950,000.
World in a Day was looking to create a website to allow users to register for their virtual event. This registration period took place over the duration of January. This sign-up form needed to be integrated with their mailchimp account.
We worked with World in a day in their 2021 and 2022 events. We created a bespoke website with an intuitive registration form, that made it easy for users to sign up. We also redesigned their logo in 2022 and created a range of graphics to be used across their SM channels.
Both years showed very positive results, with over 12,000 users signing up.
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